As Canada marks National Canadian Film Day, new data from Telefilm Canada shows 2025 was one of the weakest box office years this decade for Canadian films. Why aren’t audiences turning out? Sonya Yokota William of the Network of Independent Canadian Exhibitors (NICE), Francesca Accinelli of Telefilm Canada, and Noah Segal of Elevation Pictures examine what is holding Canadian movies back and what could rebuild viewership.
TVO: How Do You Sell Canadian Films to Canadians?
