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Report: Market Access Barriers

Canadian films earn most of their box office at independent cinemas. For the first time ever, this new study from NICE takes a data-driven approach to investigating how their booking decisions are made.

NICE is an alliance of independent film exhibitors working together to strengthen our industry across Canada. We share resources, advocate for fair policies and build community from coast to coast to coast.

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What We Do

Advocacy

We advocate for fair policies and better conditions for independent cinemas across Canada.

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Savings

Group purchasing programs help members save on equipment, insurance, concessions and more.

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Programs

From the Canadian Movie Marketplace to the Indie Cinema Passport, we create tools that support exhibitors.

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Community

Monthly meetings, active online forums and in-person mixers bring together the community.

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Latest News

September 30, 2026 • Member of the Month

Member of the Month: Mustang Drive-In, Prince Edward County, ON

We're continuing our trend of celebrating newly re-opened film exhibitors with the awesome Mustang Drive-In in the beautiful Prince Edward County.

September 29, 2026 • National Day for Truth and Reconciliation

Screenings near you for the National Day for Truth and Reconciliation

This Wednesday, September 30 is the National Day for Truth and Reconciliation, also known as Orange Shirt Day. Through the week and on the day...

September 14, 2026 • NICE Updates

Canadian films earn most of their box office revenue at independent cinemas. For the first time ever, this new study takes a data-driven approach to investigate how their booking decisions are made.

First-ever tracking of week-by-week booking decisions at 16 Ontario independent cinemas finds the demands of full-show commitments for non-Canadian titles restricted Canadian bookings by 3/4, and over half of Canadian releases were not heard of.

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Photo: Tivoli Cinema

Do you show films to the public?

Join independent cinemas and festivals from across Canada. Access group discounts, connect with fellow exhibitors and help shape the future of film exhibition in this country.

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